You know what grinds my gears??

When some commercial says something like, "This product is only for those who want to be millionaires, or real estate gurus, and have fun doing it!" Do the advertisers think we are stupid?? Do they expect us to say, "Well, I want to be a millionaire and I want to have fun. Maybe I should buy this 45 page $75 book written by Donald Trump on the secrets of how to be a fun millioniare-real-estate-guru!" Is there anyone that actually does not want all that? Is there anyone that actually thinks they can get all that by reading a book written by Donald Trump??